The brand name "MOHO" is from a Korean adjective "MOHO-HASA", which mean "Ambiguous".
"MOHO" has been developed with an ambiguous way of thinking, which thinks through critical ambiguity without exact and definite rules. There are neither principles nor theories but uncertainty only exiting pursuing "MOHO". The brand seeks for the process and the continuity in which a new way of thinking is created by breaking a conventional way of thinking. It's not static thinking, but dynamic thinking.
"MOHO" is a kind of way of thinking that always stays alive, thus "MOHO" is a kind of way of thinking that always stays alive, thus it's raw and free, and sometimes it can be un-pleasant. When the certainty and principles are disappeared, only a certain flow of thinking can exist.
"The correct answer" is static, so it cannot be dynamic with the flow. There's only a "question". We don't want the certainty that alway asks the exact answer. It's an awareness of the space between words and their problem.
Neither negative nor positive, neither significance nor insignificance, and the boundary where an absolute value does not exist. It's seeking for that space between the boundaries. Seeing is the curiosity about the boundary and asking a question. The question isn't a means to find the right and exact answer. It exists as itself, a process of thinking across boundaries.
The question is "MOHO'. It's always ambiguous. It's an endless attempt to approach to a certain way of thinking which is vague and uncertain. The brand "MOHO" pursues the ambiguity. It's the thought not about the right and exact answer, but about the question.
This ambiguous question takes us to an area of unknown and perilous.
]]>NUPER was founded in October 2017 in Seoul by a young and talented fashion designer, Shin Dong Jin.
NUPER is originated from the Korean word “누” which means the color turns yellow over time. The brand name is combined with 2 words: “NU” from “nuleohda” and “PER” from “person”. It means a person who appreciates history and indulges in reading old books.
Shin Dong Jin launched the brand base on his interest in Korean history and culture and included these elements into his designs. The NUPER brand infuses with many oriental aspects and details of Korean traditional clothes. This is also what the brand special about.
]]>The high-end fashion sports brand DYNE was founded in 2015 by Christopher Bevans, former design director of the NIKE Blue Ribbon Sports Division.
The brand name is derived from the Greek word “Dynamis” which means “power”. Designers use the three elements of FIT, FABRICATION, and FUNCTION to design innovative fabrics into the sophisticated design, breaking through the traditional definition of sportswear, fabricating fabrics developed with new technology, and unique tailoring ( Fit) and functional (Function) combine fashion items.
DYNE debuted the brand's eyewear collection in SS19. The designers extend DYNE's core spirit - Sportsmanship - to the collection, and impeccably perform its "Eccentric Side of Sportswear" in the eyewear designs.
DYNE not only combines the design elements of the windshield with a classic aviator mirror but also infuses the versatility of functional jackets’ detachable parts into the spectacle lenses.
In addition to these innovative sunglasses designs, DYNE also takes the daily simple chic sportswear design concept into account and reinterprets the square-framed sunglasses, which was the remarkable design in the 1990s.
The brand uses a sporty streetwear style as a design foundation, injects massive high-tech materials and elements into the lenses, and creates a perfect blend of functionality, sophistication and cutting-edge trending details in this one-of-a-kind DYNE eyewear collection.
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The Miami headquartered, handmade accessories brand began with a single bracelet in 2008. Over the past nine years, Founder + Creative Director, Michael Saiger, has turned his vision into a timeless, multi-category brand.
In the Miansai universe, curiosity and creativity are intrinsically intertwined in one, artful journey. Miansai thrives on exploration and discovery. Through the Miansai lens, we see beauty and potential in the little details around us. Passionate, hands-on design and production turns found, raw input into refined output and timeless statement pieces.
All Miansai designs are meticulously crafted from the highest quality materials. Sourcing fine Italian leathers, pure precious metals, and custom-made marine-grade ropes for their pieces — and obsessing over every detail.
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Since establishing in 2013, Maison Blanche's objective has always been to formulate natural and plant-based home fragrance of the best quality. They collaborate with the best fragrance house in Australia to blend the unique and sophisticated fragrances that are integral to each of their products.
Each product Maison Blanche produces has been meticulously designed and handmade in Sydney, Australia.
BRAND PHILOSOPHY
Maison Blanche promises to create the best natural and soy products they can, by never making any compromises on the quality of the ingredients. They will always tell you exactly what is in the products and never hide behind any clever marketing.
From conception to creation, Maison Blanche will keep the environment in mind. They will strive to create a minimal impact on the environment as possible. The brand is 100% tested on humans and will never test any product on animals. Maison Blanche is a proud vegan business.
Their products will always be handmade in Australia. They will support the local businesses and purchase what they can from them. The brand will invest part of their pro back into the community and the environment.
FRAGRANCE
001 Cotton & Chamomile
This fresh linen scent blends delicate oral notes of ylang-ylang, star jasmine and mimosa ower with the sweet and slightly herbaceous aroma of wild chamomile.
002 Paperwhite & Clementine
A bouquet of delicate paperwhites and white lilies are infused with orange zest, neroli, sandalwood, and clementine to create this unique and elegant oral aroma.
003 Cucumber & Mint
This refreshing and intricate blend of crisp cucumber, melon, star jasmine, crushed mint, and green tea leaves delivers a unique and calming water fragrance.
004 Bergamot & Tobacco
A sophisticated fragrance featuring the uplifting scent of bergamot, vetiver and orange zest fused with the smokey and smooth notes of sweet tobacco leaf, vanilla, and cedarwood.
005 Vanilla & Cacao
Dark chocolate cacao and roasted hazelnuts are combined with the sweet and velvety aromas of vanilla, white musk and jasmine petals to create this rich and decadent fragrance.
006 Rose & Amber
Classic garden rose is deepened with a potent blend of lily of the valley, white musk, bold amber, and vanilla to create this sensual and captivating fragrance.
007 Sea Salt & Thyme
This refreshing oceanic fragrance combines salty sea air and ocean spray with citrus, basil, and thyme to create a truly dynamic and tranquil aroma.
008 Peony & Peppercorn
A sophisticated oral blend combining the luscious aromas of peony, orange blossom and a lily with ripe summer berries and pink peppercorn.
009 Grapefruit & Rosemary
The tantalizing aroma of grapefruit zest is balanced with pine, geranium, neroli and rosemary sprigs to create this re ned and uplifting fragrance.
010 Cedarwood & Patchouli
This earthy natural fragrance combines notes of sandalwood and cedarwood with vanilla, musk and wild patchouli creating a soft and soothing woody fragrance.
MYND
noun \ ˈmīnd \
Aka: MYND Store
Definition of MYND: Manifesto for being Yourself; Nothing else but Dashing
Example of MYND in Daily Life:
// Weave your unique lifestyle with MYND
MYND Has Hong Kong Roots:
MYND is a select shop in Hong Kong carrying menswear, women’s wear, and lifestyle products from Korea, USA, UK, Australia, and Canada. The shop started selling online in 2017, and in the following year, MYND debuted its brick-and-mortar store in Paterson Street, Causeway Bay - one of the most vibrant shopping areas in Hong Kong.
MYND Has Several Touchpoints:
Shop @ 3A, Hype Park Mansion, 53 Paterson Street, Causeway Bay, Hong Kong
Website @ myndstore.com
IG @ MYND_Stores
Tel @ (852) 5985 5480
WhatsApp @ HERE
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