The brand name "MOHO" is from a Korean adjective "MOHO-HASA", which means "Ambiguous". 

"MOHO" has been developed with an ambiguous way of thinking, which thinks through critical ambiguity without exact and definite rules. There are neither principles nor theories but uncertainty only exiting pursuing "MOHO".   The brand seeks for the process and the continuity in which a new way of thinking is created by breaking a conventional way of thinking.  It's not static thinking, but dynamic thinking. 

"MOHO" is a kind of way of thinking that always stays alive, thus "MOHO" is a kind of way of thinking that always stays alive, thus it's raw and free, and sometimes it can be un-pleasant.  When the certainty and principles are disappeared, only a certain flow of thinking can exist. 

"The correct answer" is static, so it cannot be dynamic with the flow.  There's only a "question". We don't want the certainty that alway asks the exact answer.  It's an awareness of the space between words and their problem.  

Neither negative nor positive, neither significance nor insignificance, and the boundary where an absolute value does not exist.  It's seeking for that space between the boundaries. Seeing is the curiosity about the boundary and asking a question.  The question isn't a means to find the right and exact answer. It exists as itself, a process of thinking across boundaries. 

The question is "MOHO'. It's always ambiguous.  It's an endless attempt to approach a certain way of thinking which is vague and uncertain.  The brand "MOHO" pursues the ambiguity.  It's the thought not about the right and exact answer, but about the question. 

This ambiguous question takes us to an area of unknown and perilous. 

 

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